Privacy & Cookies Policy
This Privacy & Cookies Policy explains the practices employed by Efolkmusic Ltd in collecting and using your information and the ways in which you can influence these. This Privacy & Cookies Policy relates to websites operated from time to time by Efolkmusic Ltd.
What information do we collect about you?
Through Efolkmusic Ltd websites you can, amongst other things, order products and services, enter competitions, subscribe to our publications, vote in polls, play games, complete surveys and place postings on forums.
In order to process your requests and orders and other activities, it may be necessary to collect personal information about you. This includes, but is not limited to: your name, address, e-mail address, telephone number, credit/debit card information. You may also be asked to provide additional (non-mandatory) pieces of information for our research purposes or choose to provide information by making a posting on a forum. We may also obtain information about you that you have provided to our group companies where we have the appropriate permissions to do so.
In addition, we collect technical information about your device such as your unique device ID as well as information about your visits to and your activity on our websites (and websites operated by our group companies) including the content (and any advertisements) that you view and interact with, the address of the website from which you arrived and other clickstream behaviour (such as the pages you view, the links you click or which items you have added to your shopping basket, the length of your internet session, your IP address and the approximate location at the time of browsing). Some of this information is collected using cookies or similar technologies. To learn more about these technologies and your choices, go to the section on ‘Cookies and other technologies’ below.
Some of our websites offer services that require you to set up an account prior to receiving such services. To create a secure account you may use your email address and a password or, if the website offers a Facebook single-sign-on service, you will be able to register for and log-in to your Efolkmusic Ltd website account using your Facebook account.
If you choose to use the Facebook single-sign-on service, you are granting permission to Facebook to share certain profile information with us. This will include your name, profile picture and list of friends and any other information notified to you by Facebook prior to you completing the single-sign-on authorisation process.
How will we use the information about you?
We will use the information you provide to us to process your orders and requests. We may also use this information to communicate with you directly, for example to notify you in the event you have won a competition or to contact you in relation to an account you hold with us.
We will use the information we automatically collect about you to analyse web usage and compile aggregate statistics about our users. We may share this aggregated and de-identified data with third parties.
Personalisation and Advertising
We will use your information to provide you with personalised content, services and communications as well as targeted advertising on our websites, websites operated by our group companies and selected partner websites (for example, you might see an advertisement on a partner site such as Facebook for a product that you have recently viewed on our websites). We may do this by matching, combining or linking the different sources of information we hold about you (e.g. linking your contact or subscriber information with your activity across our websites or by linking your activity on our websites across all your devices using your email or social media log-in details) or by creating segments based on various factors such as your age and gender, your device details or your inferred interests. We work with data management platform providers to assist with this process.
We may share some of your information with advertisers, ad servers and ad networks to deliver targeted advertising both on our websites and on selected partner websites but this will not include any information which directly identifies you. However, by interacting with or viewing an advert, you should be aware that the third party may make the assumption that you meet the targeting criteria used to display the advert.
Where we have the appropriate permissions, we will use your information to market and advertise products and services from Efolkmusic Ltd and our group companies, and occasionally third party products and services that may be of interest to you including third party offers, advertisements, competitions or commercial communications by telephone (mobile and landline when available), post, electronic messaging (including SMS and MMS), email, online or via applications. You may be contacted directly by our group companies for these purposes.
You can always tell us that you wish to stop receiving direct marketing communications from us and our group companies. But remember, if you do not want us to get in touch, you may miss out on valuable and exciting offers. If you would prefer not to receive direct marketing communications, simply let us know at any time by writing to the Customer Services Manager at Efolkmusic Ltd, 5 Churchill Place, Canary Wharf, London E14 5HU, UK or [email protected] with the subject line “Privacy”, or by following the opt out instructions in the relevant communication. Please note that this will not stop you from receiving service messages from us.
What will we disclose to third parties?
We may share your personal data with our group companies for the purposes outlined in this Privacy & Cookies Policy.
We may also pass your personal information to third parties to enable them to process a request, order or service; to supply you with a prize in the event you win a competition; or in order to obtain professional advice. Any third parties employed by us to process your data on our behalf are subject to contractual obligations to protect the security of your data in accordance with the terms of this Privacy & Cookies Policy.
We may provide aggregate information to advertisers and our business partners, including information relating to sales and web-usage, to enable us to sell advertising and monitor the efficacy of our business partnerships. We may also pass such statistical information onto reputable third parties for onward sale.
It is possible that Efolkmusic Ltd could merge or be acquired by another business. If this happens we may share the information that relates to you. You will be sent notice of such an event. Efolkmusic Ltd reserves the right to disclose personal information in order to comply with the law, applicable regulations and government requests. We also reserve the right to use such information in order to protect our operating systems and integrity as well as other users.
How do we protect your information?
Once we have received your data we will ensure that it is treated with the utmost respect and in accordance with the Data Protection Act 1998 and any applicable regulations. Your data will be stored on our secure server within the UK. We follow strict security procedures in order that the data we collect is stored and disclosed appropriately and securely. Unfortunately the transmission of information via the internet is not completely secure. Although Efolkmusic Ltd will do its best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk.
Changes to our Privacy & Cookies policy
Efolkmusic Ltd keeps this Privacy & Cookies policy under review and may update it at any time. Any updates will be made on this page so that you can always find out what information we collect, how we use it and under what circumstances we will disclose it.
How to contact us
If you have any queries relating to this Privacy & Cookies Policy please contact us by writing to the Customer Services Manager at Efolkmusic Ltd, 5 Churchill Place, Canary Wharf, London E14 5HU, UK or [email protected] with the subject line “Privacy”.
Cookies and other technologies
You can find more detailed information about these technologies at:
What are ‘cookies’?
A cookie is a small text file that we, and in certain circumstances third parties, place on your browser (for example, Internet Explorer or Safari) when you visit our websites or open some of our emails. Cookies are useful because, amongst other things, they allow us to recognise you each time you re-visit one of our websites. The entity that places cookies on your browser can then read the information on the cookie that it set.
Cookies are typically classified as either “session cookies” which do not stay on your device after you close your browser or “persistent cookies” which will usually remain on your device until you delete them or they expire.
Different cookies are used to perform different functions which we explain below. A visit to any Time Inc. group website may generate the following types of cookie:
Site performance cookies
The information collected from these types of cookies may be used in conjunction with other information we or our third party partners hold in order to record specific browsing information (for example, regarding the way visitors arrive at our websites, pages viewed, options selected, information entered and the path taken through our websites but is generally not used to identify you individually). The data collected will generally be aggregated to provide trends and usage patterns for business analysis, site/platform improvement and performance metrics and to inform our advertising and marketing strategies. Our cookies, or the resulting analysis, may also be shared with our business partners. We may also receive similar information about visitors to our group company and other partner websites.
Cookies may also be linked with other information we hold or infer about you for these purposes. For example, if you are a registered user or provide us with your name, email address, social media log-in details or other contact information (e.g. by entering a competition or signing up to our newsletter) or interact with our email communications (e.g. by clicking on links within the emails), this information may be linked with your browsing activity across all your devices to tailor content, services, advertising and offers for you.
Third party advertising cookies
We also permit advertisers, ad network providers and ad serving companies to place cookies on our websites to allow them to show you advertisements both on and off our websites that are more relevant and useful to you. However, we do not share any information with these third parties that will directly identify you, although these third parties may assume that users who interact with or click on a personalised advertisement or content are part of the group that the advertisement or content is directed towards. The third parties that generate these cookies have their own privacy policies and we have no access to read or write these cookies.
Social media cookies