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New PDF release: Das 1x1 des Audio-Marketings. Der Navigator für

By Stephan Vincent Nölke

ISBN-10: 3000268685

ISBN-13: 9783000268687

denims, Kultbrause, Biermarke oder Mobilfunkbetreiber: Innerhalb von Millisekunden klingelt es in der Werbepause bei uns. Und zwar im Wortsinn: Jingles, Sound-Logos und topic Songs in den Werbespots haben solchen Wiedererkennungswert, dass uns sofort die Produktmarke vor dem inneren Auge erscheint – und zwar, ohne dass wir sie sehen müssen. „Ohr schlägt Auge!“
Die Songs aus TV-Spots sind wahre Verkaufsschlager: Jeder kennt sie – und damit die beworbene Produkt- oder Unternehmensmarke. Das sind Beispiele für starkes Audio-Branding. Aber die auditive Markenführung hört bei der Musik nicht auf: Millionen Mal klingeln jeden Tag die Telefone bei Kundenhotlines, Bestell- und Beschwerdeannahmen, Servicenummern: Millionen Kontakte, bei denen Sie Ihre Kunden nicht nur zufriedenstellen, sondern mit dem richtigen Audio- Interface-Design begeistern können!
Wie das geht, erläutert dieses Buch in einfachen Schritten – Frage für Frage, Antwort für Antwort.

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Das 1x1 des Audio-Marketings. Der Navigator für Audio-Branding und Audio-Interface-Design (German Edition) by Stephan Vincent Nölke


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